Digital marketplaces key for corporates, MSMEs growth
NAIROBI, Kenya: The emergence of digital marketplaces has created a transformative environment that significantly benefits both large corporates and micro, small and medium enterprises (MSMEs).
The Managing Director of Calla PR, Kevin Otiende, said during the launch of digital marketplace that these platforms serve as a bridge, fostering an inclusive ecosystem that enhances access to markets, resources, and customers, ultimately contributing to economic growth and innovation.
“With Calla Precision, companies can now seamlessly connect with target audiences through a comprehensive network of Tanzania’s agencies, media channels and professional vendors, all in one place, while vendors will be able to receive job requests directly from clients thereby increasing their workflow and revenues,” said.
The platform is designed to connect businesses to their markets in Africa from anywhere in the world through access to vendors offering critical communications and key business support services to help them grow their businesses.
The platform caters to businesses of all sizes including banking and finance, e-commerce, FinTech, telco, retail, entertainment, healthcare, education, technology, manufacturing, agribusiness, hospitality and tourism among others.
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Services on the platform include communications and PR services, a news wire service, creative and design services, production, events management, brand strategy, digital marketing, advertising, data and analytics, business-to-business matching, experiential marketing and many others.
“Technology drives innovation, which is essential for maintaining a competitive edge in today’s fast-evolving business environment. As technology continues to advance, businesses that embrace these innovations are better positioned to thrive in the increasingly digital global economy,” said Mr Otiende.
He added, “Both SMEs and major global enterprises will benefit from Calla Precision, which is rooted in Africa but geared to take African businesses global, while bringing global businesses to Africa,”
High visibility is a critical growth factor for businesses, helping them attract attention from key stakeholders such as customers, partners, and investors. Companies with a strong market connection are better positioned to achieve growth.
