Government champions media for democracy
DAR ES SALAAM: THE Government, through the Ministry of Information, Communication and Information Technology, has emphasised the media’s critical role in promoting democracy and fostering national unity.
This recognition was conveyed by Chief Government Spokesperson and Director of Tanzania Information Services, MAELEZO, Mr Thobias Makoba, who represented Minister Jerry Silaa on the second day of the East Africa Communication Association (EACA) conference.
Mr Makoba highlighted the sixth-phase government’s proactive stance on media development, including leading the country’s digital transformation.
He acknowledged the complexity of the debate over whether democracy or development should take precedence but emphasised that the media is crucial for achieving both.
“Media is an essential pillar of democracy. Through the media, public opinions are shaped, transparency is ensured and the foundations of nations and governments are strengthened,” said Mr Makoba.
He stressed that the significance of the media in fostering democracy is why the sixth-phase government has made substantial efforts to support and advance the media sector. This includes a commitment to media freedom, professionalism and ethical standards.
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Under President Samia Suluhu Hassan’s leadership, notable achievements include the enactment of laws governing media operations and media freedom. Mr Makoba praised President Samia for her strong leadership and vision, which have enhanced the media industry and contributed to the country’s development.
In contrast, Maxence Melo, Director of JamiiForum and a panelist at the EACA conference, argued that mainstream media needs to adapt its approach to news reporting to meet contemporary demands.
He noted that traditional media has lost its legitimacy in representing the people, leading to decreased engagement, particularly among the youth.
Melo pointed out that JamiiForum has gained traction among young people and the broader community by adapting to current trends and conducting research to understand the market’s real needs.
Ms Jan Ajwang from Media Focus on Africa, another panelist from Uganda, stressed the need for innovative approaches that involve citizens and make them feel part of the media.
She suggested that innovations need not be digital; media outlets could employ methods such as gathering public opinions during gatherings like church services or after football matches.
