Guinness to unleash Premier League passion in Tanzania

Dar es Salaam: Guinness has secured the coveted title of Official Beer of the Premier League through a four-year deal set to begin in the upcoming season. Embracing its role as the Official Responsible Drinking Partner of the League, Guinness is poised to leverage its global influence to promote and uphold responsible drinking standards throughout the season.

Serengeti Breweries Limited (SBL), that sells Guinness in Tanzania, will use its distinctive marketing, creative advertising, and history of activating world-class sports sponsorships to create fun and engaging fan experiences.

The partnership will look to support and uplift the football community, on and off the pitch, and inspire new connections between its own consumers and passionate Premier League fans around the world.

Wankyo Marando, Guinness Brand Manager at SBL, said, “This partnership marks an exciting era for Guinness in Tanzania. By aligning with the Premier League, we not only elevate our brand but also bring Tanzanian consumers closer to the world’s most popular football league.”

Marando termed the move as a perfect blend of passion for football and love for a great beer, which we believe will resonate deeply with our consumers.