ICTC: Increase use of Kiswahili to boost digital economy

DAR ES SALAAM: THE Director General of the Information and Communication Technology Commission (ICTC), Dr Nkundwe Mwasaga has called on content creators, journalists and internet users to leverage the Kiswahili language to enhance Tanzania’s international presence.

Dr Mwasaga made these remarks at a recent symposium in Dar es Salaam titled “Media Literacy and Digital Skills Initiative, including Promotion of Monetisation of Digital Platforms in Tanzania.”

The event, attended by artists, journalists and content creators, was held at the new library hall at the University of Dar es Salaam.

He highlighted the potential of Kiswahili, given that over 3.3 billion users are active on Meta’s platforms, including Instagram, Facebook, Threads and WhatsApp.

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“Tanzania has a unique advantage with Kiswahili as a dominant language. It is highly sought after in the digital market. The youth should recognise the opportunities these platforms present for advancing the digital economy,” Dr Mwasaga said.

He also urged journalists and internet users to adhere to Tanzanian laws and cultural values when creating content and to conduct thorough research to enhance the quality and impact of their work.

Head of Office and Representative from UNESCO, Michel Toto emphasised the need for proper internet education.

“UNESCO is committed to providing education on the responsible use of the internet. We believe that educating people, especially the youth, will foster creativity and innovation in content creation,” Toto said.

Director of Art Promotion and Development at the National Arts Council, BASATA, Edward Muganga encouraged art stakeholders and content creators to utilise the training opportunities to enhance their skills, generate income and preserve Tanzanian cultural values.

Public Policy Manager for East and Horn of Africa at Meta, Desmond Mushi announced that Tanzanian content creators on Facebook will begin receiving payments from August 2024, with Instagram set to follow next month.
This development will make Tanzania the fifth African country where creators are compensated through social networks.

“Currently, Nigeria, Ghana, Kenya and Uganda have already implemented payment systems for content creators. Although we have been behind due to our use of Kiswahili, this language now presents an opportunity to promote Tanzania globally,” Mushi explained.

He noted that payment for content creators will be based on several factors, including page content, advertisements placed on their content and Meta’s policies.