TATO unveils Safari guides code of conduct

ARUSHA: TOUR operators have released a new code of conduct and ethics, specifically for safari guides, aiming to elevate professional standards within the rapidly expanding tourism industry.

The document, crafted by the Tanzania Association of Tour Operators (TATO), serves as a fundamental reference point for promoting responsible and sustainable tourism practices.

During the launching event held on Monday in Arusha, TATO Vice-Chairman, Mr Henry Kimambo, introduced the comprehensive guidelines designed to assist safari guides and tourists in adhering to professional norms.

“For this initiative to be truly effective, TATO anticipates collaboration from all state-run conservation agencies, including Tanzania National Parks (TANAPA), Ngorongoro Conservation Area Authority (NCAA), Tanzania Wildlife Management Authority (TAWA), along with the travel industry, local communities and the tourists themselves,” Mr Kimambo said, during the unveiling in Arusha, coinciding with the commemoration of Mwalimu Julius Nyerere Day.

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The newly introduced code aspires to boost the financial benefits of the booming multi-billion-dollar sector while minimising any adverse effects on Tanzania’s natural, cultural and social landscapes. TATO Chairman, Mr Wilbard Chambulo, praised the Association’s sub-committee on conservation for crafting the comprehensive Safari Guide Code of Conduct and Ethics.

“The dedication of TATO’s Conservation Subcommittee is commendable. Their efforts aim to enhance guiding standards nationwide, strengthening our pledge to sustainable tourism and safeguarding Tanzania’s unique heritage,” Mr Chambulo remarked. He encouraged adoption of the code by all tour operators, ensuring their guides comply. “Adhering to these standards can enhance the perception and quality of safari guidance in Tanzania,” he concluded.

Endorsing the initiative, Chairman of the Tanzania Tour Guides Association (TTGA), Mr Lembris Loipuko, highlighted the transformative potential of the code for the tourism industry.

“This essential tool will sustain wildlife safaris in Tanzania, offering tourists memorable experiences, while protecting nature and cultural heritage,” Mr Loipuko emphasised.

TATO Executive Director, Mr Elirehema Maturo, detailed the code’s seven key focus areas: professionalism and presentation, conduct and ethics, training and experience, vehicle protocols, environmental impact, wildlife interaction and cultural sensitivity.

He explained that the code underscores the importance of professionalism in dress, language and behaviour, both on- and off-duty. The conduct and ethics section advocates adhering to national laws, respecting privacy, embracing inclusivity and prohibits the use of illicit drugs and alcohol while on duty.

“It stresses safeguarding clients’ privacy and data,” Mr Maturo stated, adding that guides are encouraged to operate within their expertise and continuously pursue professional development. The code also encompasses emergency procedures and the provision of accurate information.