Telecom launches new campaign as subscriptions surpass 20m

DAR ES SALAAM: In a significant milestone for Tanzania’s telecom industry, Tigo has launched its ‘Sako Kwa Bako’ campaign, aimed at fostering stronger bonds with customers while celebrating a monumental achievement of surpassing 20 million subscribers.

The campaign, which translates to “together every step of the way,” signifies Tigo’s commitment to nurturing relationships with its diverse customer base by evoking shared memories and experiences. It encapsulates the company’s journey marked by innovation, customer-centricity, and a dedication to empowering every subscriber.

During the launch event, Tigo’s Chief Executive Officer, Kamal Okba, emphasized the enriching journey filled with groundbreaking products, exceptional services, and a relentless pursuit of connectivity, value, and empowerment for every Tigo user.

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Highlighting the role of customer-centric initiatives in Tigo’s success, Chief Commercial Officer Isack Nchunda attributed the exponential growth in the subscriber base to the company’s culture of prioritizing customer satisfaction.

‘Sako Kwa Bako’ reaffirms Tigo’s commitment to delivering personalized digital and financial services, alongside impactful campaigns that positively impact customers’ lives nationwide.

The campaign marks a pivotal moment in Tigo’s journey towards redefining customer communication and financial experiences, inviting all subscribers to embark on this nostalgic journey together.